Deadline Flexibility Field in Asana (PM-Only)
This private field helps PMs flag whether a task’s due date is immovable or can be shifted. It’s used during traffic prep and capacity planning to quickly identify which hours are locked vs. which can flex.
⚙️ Field Definition + Examples
- Field type: Dropdown (Private)
- Options:
- 🔒 Fixed → Hard deadline, cannot move.
- No wiggle room at all.
- Examples:
- Scheduled client presentation
- Campaign launch date tied to an event / promotion
-
- Contractual deliverable with penalties if late
- Live webinar or in-person event materials
- ⏳ Limited → Small wiggle room, can shift up to ~7 days without major impact.
- Short-term flexibility, but still time-sensitive.
- Examples:
- Internal review of copy/design
- Blog draft due internally, but not yet promised externally
- Prep work ahead of a client meeting (as long as final is ready in time)
- Design iteration that can slide a few days without blocking launch
- 🔀 Flexible → Can be moved with minimal/no impact, up to ~2 weeks.
- Safe to push out if bandwidth is tight.
- Examples:
- Evergreen content (blog, CTA strategy, guide) with no tied campaign
- Backlog clean-up or documentation tasks
- Process improvements (updating templates, service narratives, knowledge base articles)
- Optional optimizations (SEO tweaks, design polish, reporting recommendations)
📑 How to Access + Utilize
- Included in the Inbound Task Templates w/ Custom Fields bundle & all Asana templates for client work that are located in the Templates team.
- Visible to PMs only (not shared org-wide).
- Add this field only on parent tasks and the final subtask in a task template (e.g., Finalize, Launch, Publish).
- Do not apply on every single subtask (unless desired) — the final task’s value should determine the overall rigidity of the workflow.
- This keeps updates lightweight while still signaling clearly during traffic prep.
- Make sure to check and update the field weekly as a part of traffic prep
📊 How We Use It in Traffic Prep
- Workload board → Check total hours by person.
- If someone is overbooked:
- Tasks with 🔒 stay in place.
- Tasks with ⏳ / 🔀 can be shifted or reassigned.
- Adjust tasks directly using the field as your guide.
- Summarize adjustments or recommendations for the PM team to review asynchronously.
✅ Reminders
- This field is for PM eyes only
- For marketing deliverables:
- Campaign/event-based = 🔒 Fixed.
- Monthly calendar content = usually ⏳ Limited.
- Timeless/evergreen content = 🔀 Flexible.